Gone are the days when when ancient merchants across the horizon
who wanted to have their products endures had to do it them selves by
shouting “Potatooooooo’s!!!, Fresh From The Field!!! and Etc” just to get
the advertising they wanted. This back then was one of the means by which
they could sell their product, but their reach was limited; worst
the common little peasant. Or they latter posted info in hidden places which
wouldn’t have made them advantageous.
These days when you want to have your personal product or
business product sold you either post it on your car… if that’s what you
are selling, pay for an advertisement in the Jamaica Gleaner Classifieds or
you post it On Claja…. if you know what I mean.
However, how many of us really know why to advertise online
effectively? Know how to use a strategy of using Old media (Paper, the word
of mouth and the OLD WORKS) and New Media (Maybe billboard…even tho i am
sure you wouldn’t put a sign asking for the sale of your dog on a billboard,
Social Media, Mobile Technologies and even your website and the works…)
together for the achievement of a very successful and even affordable
So lets say you need to advertise a COW FOR SALE, you could go about posting
a lousy advert. In the Newspapers Classifieds and sit back but think if you
went along and used both, imagine the effects it would have.
1. Online Classifieds and Adverts actually have a large Presence given
today’s age of browsers and Mobile Apps. Which gives to your ad being served
on Mobile, Desktop, Laptop or Tablet(A New one To date that is being taped
as we speak… Tho not locally I suspect) Platforms.
2. The fact of being available across various channel platforms means it
can reach the consumers more effectively because of our age of contact to
3. If combined in use with the Printed Form of classifieds could yield
more response to your ads calculating into a purchase or buying of products
of services making a great return on your advertising strategy(or YOU).
4. New media in some terms can be seen as more affordable when it comes
to comparison of pricing for the free and the paid as seen as you have
created you strategy(This is the NEXT factors which will be Expanded in the
Realizing all these factors and all about the comparison of old
media and the great advantages of new media combined with a great media
strategy you should now get to understand that using Claja or any other
advertisement or classifieds agency using a well fixed strategy which is simple.
Don’t forget to leave a comment below, what have I left out,
what do you want to add and don’t even forget about the discussion.
*Image courtesy of Claja.
“Lance is a Jamaican web fanatic who is looking to launch his hobby companies
LSB Blog in 2011. He currently serves as a Student at St. Catherine High,
Founder, Chairman and CEO of Lofiospace Inc. which will be looking forward
to its official kickoff start in Summer 2011. Lance Can be reached at
Webmaster@lofiospace.tk or contacts listed on http://www.lofiospace.tk ” – Lance Cameron
… So I’ve been neglecting this blog for some time now; honestly, I’m not the best blogger.
Surprisingly, I have taken a more personal approach towards building a twitter base for @Claja_Jamaica as opposed to the business-as-usual approach used with Quoqu(#dead) and @iniQiti (#1 stocks & business twitter account and #24 in Jamaica by twitterholic). It is paying off well; I’m reluctant to do the same with our blog. With that said, I’m putting out an OPEN CALL FOR ANY JAMAICAN BLOGGERS who would like an article posted here- contact me at blog[@]claja.com. Afterall, this is a Classifieds site.(for now
I feel inspired by the #ictja movement on Twitter and am trying, desperately to make a solid contribution to our development. The feedback on Claja has been great; negative or positive, I have taken everything into consideration resulting in a change of direction for the Claja brand. It’s priceless to converse with those I look up to like @top5jamaica, @utenjm, @moniquepowell, @ingridriley, @waynejonesjnr, @rohanrob, @davidmullings, @playjamaica, @gordonswaby, and @dalekurt to name a few. I know Claja is the premier social classifieds in Jamaica; powered by our users, fans, and followers… but they have shown me it can be much, much more.
There have been some major changes to the Claja network, starting with the boring stuff like moving the site over to a new sub-domain; namely classifieds.claja.com for SEO and to seperate our landing page from our Classifieds page in searches (expansion & branding time soon come . There were 500k broken Claja links on Google for about 30min before I could set the mass 301 redirect in .htaccess. Boring, a mi fi tell yuh. Didn’t think it would make a difference but apparently Google put me on page 2 of ‘Jamaica classifieds’ for 2 weeks, ouch… but as of this morning we are up from the 10th the 8th position; two more bite d dus. The Google.jm take-over continues.
The new fixed header came from obvious inspiration; I have used them before, but when twitter unveiled theirs… I kicked myself for not thinking thats how I will put the search on each and every page, like duh (dude, wheres my car- duh -_-). Plus it simplifies the coming AJAX upgrade, killing 2… hundred thousand birds with one stone.
We are currently working on our API. One obstacle was to upgrade our rss feeds; all major feeds are now running through Google’s feedburner. That will allow for use of their simple widgets for now. The idea(gem) is that sites will be able to use our data, much like twitter. Geared towards location specific, or any JAMAICAN site or blog witch would like to show Claja events and ads, or post directly to a category from your site. ‘Simple as dat’. We already have multiple #ictja sites lined up to use this service.
The debate about using a custom comment system, fb social plugin, or no comments at all has been settled. You can now add comments to each listing… powered by guess who? Facebook,, should have been a no-brainer months ago, plus our fb fan-base is now 3,500+ strong. There is also a live-help system running in the background and should be activated any day now. We will be able to assist in ad posting, minor editing and advertising sales- live, one on one.
The listings themselves received another face-lift. Users will be allowed to upload a background for their ad, so ads will look and feel more unique. It can be done now by special request, but will be free and up for testing in the coming weeks. Also, you can now add up to 8 images, and 4 videos to each ad… have fun, don’t forget to share .
“Claja is powered by our users, fans and followers in Jamaica.”
Thanks again for your feedback and inspiration,