Why use online Classifieds? – by Lance Cameron
Posted by Lance Cameron on November 14, 2010 under blog, Contributed Articles | 
3 Comments to Read
Gone are the days when when ancient merchants across the horizon
who wanted to have their products endures had to do it them selves by
shouting “Potatooooooo’s!!!, Fresh From The Field!!! and Etc” just to get
the advertising they wanted. This back then was one of the means by which
they could sell their product, but their reach was limited; worst
the common little peasant. Or they latter posted info in hidden places which
wouldn’t have made them advantageous.
These days when you want to have your personal product or
business product sold you either post it on your car… if that’s what you
are selling, pay for an advertisement in the Jamaica Gleaner Classifieds or
you post it On Claja…. if you know what I mean.
However, how many of us really know why to advertise online
effectively? Know how to use a strategy of using Old media (Paper, the word
of mouth and the OLD WORKS) and New Media (Maybe billboard…even tho i am
sure you wouldn’t put a sign asking for the sale of your dog on a billboard,
Social Media, Mobile Technologies and even your website and the works…)
together for the achievement of a very successful and even affordable
advertisement offering.
So lets say you need to advertise a COW FOR SALE, you could go about posting
a lousy advert. In the Newspapers Classifieds and sit back but think if you
went along and used both, imagine the effects it would have.
1. Online Classifieds and Adverts actually have a large Presence given
today’s age of browsers and Mobile Apps. Which gives to your ad being served
on Mobile, Desktop, Laptop or Tablet(A New one To date that is being taped
as we speak… Tho not locally I suspect) Platforms.
2. The fact of being available across various channel platforms means it
can reach the consumers more effectively because of our age of contact to
the net.
3. If combined in use with the Printed Form of classifieds could yield
more response to your ads calculating into a purchase or buying of products
of services making a great return on your advertising strategy(or YOU).
4. New media in some terms can be seen as more affordable when it comes
to comparison of pricing for the free and the paid as seen as you have
created you strategy(This is the NEXT factors which will be Expanded in the
future).
Realizing all these factors and all about the comparison of old
media and the great advantages of new media combined with a great media
strategy you should now get to understand that using Claja or any other
advertisement or classifieds agency using a well fixed strategy which is simple.
Don’t forget to leave a comment below, what have I left out,
what do you want to add and don’t even forget about the discussion.
*Image courtesy of Claja.
Regards,
Lance Cameron
“Lance is a Jamaican web fanatic who is looking to launch his hobby companies
LSB Blog in 2011. He currently serves as a Student at St. Catherine High,
Founder, Chairman and CEO of Lofiospace Inc. which will be looking forward
to its official kickoff start in Summer 2011. Lance Can be reached at
Webmaster@lofiospace.tk or contacts listed on http://www.lofiospace.tk ” – Lance Cameron
